We build revenue systems for ambitious DTC brands.
RetainLabs is an ecommerce growth studio. We help direct-to-consumer brands turn one-time buyers into loyal customers through retention strategy, lifecycle marketing, and revenue intelligence.
Built from inside ecommerce.
RetainLabs was founded on a simple observation: most ecommerce brands are pouring marketing spend into acquiring new customers while quietly leaking revenue from the customers they already have.
We built RetainLabs to change that. We work with founders and marketing teams to design and implement the retention systems, lifecycle journeys, and automation that turn ecommerce stores into long-term, compounding businesses.
Our clients are DTC brands who care as much about the second, third, and fourth purchase as they do about the first.
How we work.
Revenue over vanity
We report on repeat purchases and revenue impact — not open rates.
Systems over campaigns
We build machines, not one-off sends.
Data over opinion
Every recommendation is backed by customer data.
Partnership over deliverables
We integrate with your team like an extension of it.
Craft over volume
We take on fewer clients so the work stays sharp.
Compounding over quick wins
We optimise for what still pays off in year three.
A studio with real ecommerce operating experience.
$980,000 unlocked from a single audit.
A high-volume DTC brand asked us to review their email programme. Our audit surfaced nearly a million dollars of annual opportunity across list health, flow gaps, and segmentation.
Read Case StudiesDon't take our word for it — here's what brands say after working with us.
"Dorcas transformed our email marketing strategy. Within months we saw a significant increase in revenue and customer engagement."
"Professional, strategic, and easy to work with. RetainLabs became an extension of our marketing team."
"Their audit paid for itself many times over. We finally have a retention system, not just a newsletter."
"The clearest thinking on lifecycle marketing we've come across. Highly recommend."
Let's build your retention engine.
A discovery call is a no-pressure way to see if we're the right fit for your brand.