Our Process

How we build retention systems that compound.

A four-step approach we've refined across audits, rebuilds, and long-term partnerships. Built for ecommerce brands that want more than a monthly newsletter.

01

Discover

We learn about your business, customers, and goals to identify where you're losing revenue.

  • Deep programme audit across email, automation, and retention
  • Customer & cohort analysis to find hidden value
  • Revenue opportunity sizing — what's the ceiling?
  • Stakeholder interviews with founders and marketing leads
02

Build

We create a strategy tailored to your business, including email, SMS, automation, and retention.

  • Retention & lifecycle strategy blueprint
  • Flow architecture and segmentation model
  • Brand-voice copywriting for every touchpoint
  • Design system for on-brand, high-performing emails
03

Launch

We implement the systems, campaigns, and automations needed to drive results.

  • Full Klaviyo build — flows, campaigns, templates
  • Deliverability & compliance hardening
  • QA, testing, and staged rollout
  • Reporting dashboards for the metrics that matter
04

Optimise

We continuously improve performance using real data to help you grow over time.

  • Structured testing cadence across flows and campaigns
  • Monthly performance reviews with founders
  • Quarterly roadmap updates as your business scales
  • New opportunities surfaced as your data grows
Timeline

What the first 90 days look like.

Weeks 1–2

Discovery & audit

We map your programme, customers, and biggest opportunities.

Weeks 3–6

Build & launch

We rebuild flows, launch campaigns, and set up the reporting layer.

Weeks 7–12

Optimise & scale

We test, iterate, and start compounding results month over month.

Ready to start with Step 1?

Discover the revenue hiding in your programme. Then decide what to do about it.

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