Ecommerce Insights
What top-performing DTC programmes look like.
Benchmarks and trends we've pulled from years of retention work — the numbers behind what actually moves DTC revenue.
38%
Avg. share of DTC revenue attributable to email + SMS in top-quartile programmes.
2.4x
Higher LTV among customers with 2+ post-purchase touchpoints.
22%
Median lift from a rebuilt welcome journey in the first 30 days.
3.1x
Repeat-purchase rate uplift after implementing a full post-purchase flow suite.
47%
Share of email revenue coming from just 5 core automated flows.
18%
Average revenue recovery from a well-tuned browse and cart abandonment stack.